journey.
our beginning.
naturi. was born out of a passion for creating handcrafted children’s clothing that prioritizes sustainability and comfort. Founded in January 2025 in Pretoria, South Africa, by a dedicated mother-daughter duo, we focus on designs that cater to the needs of little ones, emphasizing high-quality materials and exquisite craftsmanship.
our commitment.
style.
We love a soft boho look with a clean, modern feel—gentle colours, natural textures, and thoughtful details. Nature is our biggest inspiration, and we believe kids thrive when they can play outside, explore freely, and just be kids. Our clothing is made to support that kind of childhood.
ethics.
Our ethics are simple: keep it local, keep it small, keep it kind. We’re a mother-daughter team making each piece ourselves in small batches—no factories, no shortcuts.
eco-friendly.
We try to keep things gentle on the planet by making in small batches and creating thoughtfully. That means less overproduction, less waste, and more intention behind every piece. We focus on quality and comfort so our clothes can be worn again and again (and hopefully passed on), not tossed aside after a few wears.
team.
our passionate team.
creative minds united.
Our team comprises passionate individuals dedicated to producing high-quality children’s clothing. We combine creativity and craftsmanship, ensuring that every piece is designed with love and care, providing not just clothing but cherished moments for families.
expert guidance.
With a blend of experience and youthful innovation, our team brings unique perspectives to the design process. Each member plays a pivotal role in creating clothing that fosters joy and comfort for every child while supporting sustainability.
community focused.
We are proud to be part of a community that values sustainability and ethical practices. As we grow, our commitment to involving local artisans and fostering relationships remains strong, ensuring our pieces tell a story of collaboration and care.
